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The PGDM (BA) is a unique program, which addresses the broader managerial issues in the area of Marketing, Finance & Human Resource Management specialization. The program has been developed and constantly reviewed in the context of the present and future needs of the corporate sector. The program follows six distinctive but inter-related approaches Theoretical studies aimed at improving students understanding of certain fundamental phenomena and relationships underlying the changing world.

Applied studies linking the theoretical studies to the practical problems faced by the managers through case study Practical exposure to industry practices take place through variety of activities like summer training, industrial visits, seminars, exhibitions, etc Global perspective to business by foreign tour, foreign student exchange program, meeting with foreign ambassadors & delegates IT orientation by providing a strong focus on information technology and the linkage with management and management analysis Ethical focus aimed at inculcating in the students an ethical approach in their professional interactions and a sense of personal, corporate and social responsibilities.

The main academic focus is to create professionals with competencies in general management which drives the corporate world today. Due to its status, the PGDM-BA will be able to retain the cutting edge in quality of education imparted. The course also allows the students to opt for specialization in either marketing, human resources or operations management.

 

To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and       attitudes
To occupy positions of management and administration in business, industry, public systems and the government
To impart to students latest and relevant knowledge in the field of HR, Operations, Rural Marketing & Finance, the theories &       practices
To provide opportunity to the participants within and outside institutions, for development necessary managerial skill
To impart /develop the right kind of values and attributes to function effectively in managerial administrative positions

SEMESTER-I

SEMESTER-II

Course Code No. Name of Subject A-101 Management Practices A-102 Business Communication A-103 Financial Management A-104 Micro Economics A-105 Business Mathematics A-106 Production & Operation Management A-107 Human Resource Management A-108 Basics of Marketing                                                               SEMESTER-III   Course Code No. Name of Subject A-301 MIS & ERP A-302 Managing for Excellence A-303 International Business Management A-304 Macro Economics   Services Marketing Specialization A-305-A Hospitality Management A-306-B Marketing of Financial Services A-307-C Internet Marketing   Finance Specialization A-305-A Financial Restructuring A-306-B Project Appraisal A-307-C Treasury and Forex Management   HR Specialization A-305-A Management of Training and Development A-306-B Strategic HRM A-307-C Organizational Change and Development   Operations Specialization A-305-A Manufacturing Management and Strategies A-306-B Industrial Relations A-307-C Sourcing Management

Course Code No. Name of Subject A-201 Computer Applications in Management A-202 Current Business Trends & Strategies A-203 Management Accounting A-204 Legal Aspects of Business A-205 Research Methodology   Services Marketing Specialization A-206-A Consumer Behavior A-207-B Marketing Strategy A-208-C Sales and Distribution   Finance Specialization A-206-A Investment Banking and Financial Services A-207-B Security Analysis A-208-C Portfolio Management   HR Specialization A-206-A HR Planning and Development A-207-B Compensation and Performance Management A-208-C Labour Laws   Operations Specialization A-206-A Production Planning and Control A-207-B Materials Management A-208-C Supply Chain Management There will be a 50 working days summer project compulsory for all the students at the end of 2nd semester.   SEMESTER-IV   Course Code No. Name of Subject A-401 Entrepreneurship Development & Project Management A-402 Business Ethics and Corp. Governance A-403 Strategic Management and Decision Making   Services Marketing Specialization A-404-A Insurance Marketing A-405-B Retail Marketing A-406-C Customer Relationship Management A-407-D Marketing Communication   Finance Specialization A-404-A Financial Derivatives A-405-B Strategic Financial Management A-406-C Retail Banking and Wealth Management A-407-D Taxation and Company Law   H R Specialization A-404-A Transactional Analysis A-405-B Industrial Relations and Labour Welfare A-406-C Interpersonal Team Work and Processes A-407-D Industrial Hygiene and Safety Management   Operations Specialization A-404-A Quality Management A-405-B Business Process Re-engineering A-406-C Project Management A-407-D Industrial Disaster Management

 

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