POST GRADUATE DIPLOMA IN MANAGEMENT - Business Management (PGDM-BM)
Two years Full Time Residential Course
Globalization of business, liberalization of economies and integration of markets
the world over have opened up horizons of prosperity and growth. Keeping pace with
time and staying ahead of competition has been the most demanding challenge of all
the managerial skills required today. We at IIBR are alive to the emerging challenges.
The Institute has an established track record of preparing managers of tomorrow
with a distinct vision, duly equipped with technology and skills.
The institute’s curriculum for its Post Graduate Diploma in Business Management
is carefully designed and contemporary curriculum, delivered by faculty from the
best of academics and industry and a work culture. A variety of learning tools are
used for the acquisition of knowledge and skills. Role-play, case study, project-work,
field experience, assignment, quiz, seminars, industry visits are some of the methods
used. The curriculum is reviewed and improved constantly keeping in view the perceived
needs of business in future.
Aim
The two-year Post-graduate Diploma in Business Management aims at preparing a professional
breed of executives with in-depth knowledge, industry exposure and strategic management
orientation. A PGDM student will at the end of the course be ready to take up responsibilities
in any business (domestic and/or global) to ensure growth and success in the business
he or she is assigned to.
Objective
The basic objectives of PGDM (BM) course are to nurture:
A global vision
and understanding
Ability to act
strategically at both the local and global levels
Interpersonal
and multicultural teamwork competencies
Understanding
of the latest technologies
Capability to
anticipate and manage change
Conceptual and
analytical competencies
Communication
and presentation competencies
Commitment to
ethical and legal business practices
A commitment
to ethical and legal business practices
Practical business
experience
Ability to take
decisions, under risk and uncertainty
Job Opportunity
Our students can look forward to a wide variety of career opportunities in various
functional areas of marketing and finance. Given the extensive grooming, students
may join an organisation as trainees and can chart up the corporate ladder to head
a department. The sectors where students can enter the industry would be varied
like Manufacturing, FMCG, Logistics, Telecom, Finance etc. The course is also an
excellent launch pad for any higher academic pursuits that students may take up.
Course Structure
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Course Code No.
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Name of Subject
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B-101
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Management Practices
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B-102
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Advanced Planning & ERP
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B-103
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Financial Management
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B-104
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Micro Economics
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B-105
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Business Mathematics
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B-106
|
Production & Operations Management
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B-107
|
Marketing Management
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B-108
|
Current Business Trends & Strategies
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SEMESTER-III
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Course Code No.
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Name of Subject
|
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B-301
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Managing For Excellence & MIS
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B-302
|
Strategic Management
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B-303
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Logistics and Materials Management
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B-304
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Macro Economics
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Marketing Specialization
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B-305-A
|
Advertising & Sales Promotion
|
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B-306-B
|
Product & Brand Management
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B-307-C
|
International Marketing
|
|
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Finance Specialization
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B-305-A
|
Financial Restructuring
|
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B-306-B
|
Project Appraisal
|
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B-307-C
|
Treasury and Forex Management
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Course Code No.
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Name of Subject
|
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B-201
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Computer Application in Management
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B-202
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Business Communication
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B-203
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Accounting for Decision Making
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B-204
|
Legal Aspects of Business Management
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B-205
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Research Method in Business
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Marketing Specialization
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B-206-A
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Sales & Distribution Management
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B-207-B
|
Consumer Behavior
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B-208-C
|
Marketing Strategies
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Finance Specialization
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B-206-A
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Investment Banking and Financial Services
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B-207-B
|
Security Analysis
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B-208-C
|
Portfolio Management
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There will be a 50 working days summer project compulsory for all the students at
the end of 2nd semester.
|
SEMESTER-IV
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Course Code No.
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Name of Subject
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B-401
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Entrepreneurship Development & Project Management
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B-402
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Business Ethics and Corp. Governance
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B-403
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Business Environment
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Marketing Specialization
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B-404-A
|
Marketing of Services
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B-405-B
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CRM
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B-406-C
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Rural Marketing
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B-407-D
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Retail Marketing Management
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Finance Specialization
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B-404-A
|
Financial Derivatives
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B-405-B
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Strategic Financial Management
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B-406-C
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Retail Banking and Wealth Management
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B-407-D
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Taxation and Company Law
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